COOLS BRASSINESS • ELIMINATES WARMTH

Our Platinum Blonde Shampoo™ is the perfect shampoo for blonde, white and silver-colored hair. Formulated with a touch of violet tint, this purple shampoo gets rid of brassiness while softening strands and adding shine to natural and color-treated blonde hair. Added conditioners and nutrients keep strands hydrated, leaving your hair with a beautifully soft, healthy shine for gorgeously radiant blonde hair.

DETAILS 

WHAT IT DOES

Banishes brassiness, softens strands and adds shine in natural and color-treated blondes.

HOW IT WORKS

Violet-tinted, color-enhancing formula brings out the best in blonde, white and silver hair.

ADDED BONUS

Conditioning ingredients and extracts hydrate hair and intensify shine.

FEATURES

• Paraben Free

• Vegan

HOW TO USE 

Wet hair. Lather and allow to remain on hair for 1-5 minutes. Rinse.