Our flagship brand, the salon 1.0 where we make you feel beautiful inside and out. This brand is about the luxury 1.0 lifestyle. When you visit one of our salons you will feel like you become 1 of us. We operate from the core belief that we share which is - 1 team, 1 mission, 1 vision, 1 goal, 1 world - making people look and feel beautiful inside and out.